When the Columbus Chamber of Commerce's sales team found themselves stuck at 60% quota month after month, the instinct was to push for more leads. Instead, COO Lorie Holt made a different call—invest in a system. By adopting the WINS Sales Training Program, the team shifted from chasing activity to leading with intention.

The result? A 300% increase in monthly revenue, their best sales month in years, and top performers hitting quota in record time.

This case study shows how the Chamber escaped the transactional trap, aligned their team around a repeatable system, and scaled with confidence.

Download the full story and see how WINS can help your team stop winging it—and start winning on purpose.

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