Transform your team from the ground up.

There’s no quick fix or one-size-fits-all to scaling your revenue engine.
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You need a complete, holistic solution that you can implement incrementally—a sales process that turns every member of your team into a top performer, a pipeline that predicts buyer behavior, and a sales strategy that unites your go-to-market (GTM) team.

We can find your fastest path to success, together.

Introducing the WINS Model™

Unlock Sales Mastery. TAKE CONTROL OF GROWTH.

WINS™ is a conversion model that shrinks sales cycle times and boosts lead generation, opportunity quality, deal values, win rates, and sales activity by 23% to 500%+.

In just 60 minutes, your reps can learn to troubleshoot any deal in their pipeline—while sales and revenue leaders learn to double or triple year-over-year growth rates without adding a single salesperson.

See how WINS™ can solve your team’s greatest sales challenges. Enroll your team in a free one-hour introduction.

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Hire the right people. Reduce your cost of sales. Double or triple your performance.

When your leaders, people, and systems work together, your organization creates less friction, becomes more productive and simply grows faster.

Let’s start with the hard stuff first.

By prioritizing strategy and execution, the WINS MODEL™ helps you build and support a team of heroes.

Our results are measured by revenue, employee engagement, opportunity growth and record earnings.

Today, successful salespeople win only 46%* of their forecasted deals. Unfortunately, you’d get better odds placing a pass bet at a Vegas craps table at 49.3%.

WINS™ delivers an average success rate of 91%.

*Jim Dickie, 2023

Build A Scalable Revenue Engine Powered by WINS™.

A scalable revenue engine powered by the WINS Model™ will help you change gears on demand in response to new revenue goals, competitive threats, and unforeseen market conditions.

Sales Reliability

Build a sales process that creates top performers.

Leadership Visibility

Build a sales pipeline that predicts buyer behaviors.

Revenue Scalability

Build a unifying sales strategy and growth culture.


Sales Reliability

What good is a sales process that cannot transform every sales team member into a top performer?

In this step, you will use the WINS Model™ to identify a conversation framework that mirrors the predictable buying patterns of your ideal customers. Then we will build reliable sales processes that measurably improve how you prospect, sell, and develop existing customer accounts.


Find out by completing your team’s WINS™ Profile.

Request Your WINS Profile

Leadership Visibility

What good is a sales pipeline that can’t predict the behavior of buying centers and decision makers?

In this step, you will use the WINS Model™ to align your new sales processes with the stages and gates of an efficient sales pipeline. This will transform your CRM system into the playbook your sales team needs to produce real buyer commitments, more accurate revenue forecasts, and profitable sales.


Find out by certifying your sales pipeline and validating your sales forecast.

Schedule Your Certification

Revenue Scalability

What good is a sales strategy that doesn’t also unify your brand, marketing, sales, and customer experience teams?

In this step, you will use the WINS Model to knock down the operating silos that create distance between members of your go-to-market team. Then we will deploy cross-functional training and performance metrics to help you measure and manage the health and growth of a scalable revenue engine.

How much more effective can your revenue engine be?

Find out with our ‘40 Points of Friction’ questionnaire.

Request Your Questionnaire

Level Up Your Sales Environment


Medical Devices

Enterprise Software

Manufacturing & Distribution

Technology Services

Big-ticket Retail

Professional Services

Government & Municipal

Healthcare & Life Sciences

Global & Cross-cultural

…and other competitive sales environments across more than 100 industries.

How does it work?

Our work together will be guided by a well-documented RPM change management process, proven over 18 years and more than 10,000 working sessions. The approach is delivered in three stages to maximize flexibility, minimize risk, and multiply results.

My RPM Change Management Process

Revenue Engine Diagnostic

Together we will answer up to 24 questions about the potential of your leaders, people, and systems relative to your unique business, markets, competition, and goals.

Performance Optimization Plan

Next, I will deliver my recommendations to help you achieve your short and long term priorities for accelerated growth. Then we will work together to translate those recommendations into a tailored performance optimization plan.

Mutual Accountability Calls

Built into our performance optimization plan will be regularly timed mutual accountability checks based on a predefined scorecard, which we will build together. Our objective will be to reinforce the progress of your leaders, people, and systems relative to your goals and in support of building a new and sustainable growth culture.

Since opening my doors in 2006, I have been committed to building a 100% referenceable client base, unconditionally guaranteeing the satisfaction of more than 7500 leaders and teams on a session-by-session basis. I am happy to extend the same commitment to you and your team.

Let's Chat
Select Testimonials

“James helped us establish a well-defined selling strategy, hire sales personnel, and achieve new sales with high-value clients. Most importantly, we have a scalable sales organization and an exceptional partner we can turn to.”

Nino Cervi

VP and Partner

“Around the office, the phrase ‘use the Rores method’ is shorthand for ‘your job isn’t to pitch, it’s to ask better questions, get to the problem, and figure out whether you can provide value.’ James has helped us think clearly about what it means to truly partner with the companies and executives we serve.”

Juli Anne Patty

Chief Marketing & Business Development Officer, VerticalXchange

“James has been in the sales trenches for decades and has created a formulaic and effective approach to scaling our sales organization. We landed our biggest deal to date using the WINS Model sales framework.”

Steve White

CEO & Founder, Clarivoy

“James and his team diagnose risk, develop a sound strategy, and execute on a plan to win deals and build a great sales organization. He is a trusted partner for many companies in our portfolio.”

Mike McCann

Chief Business Development Officer

“Even seasoned sales leaders need re-calibration. James does a terrific job at turning the WINS Model into something practical and actionable. You can apply his coaching to your customer engagements immediately and it really does make a difference.”

Rob Minto

Sales Leader, MavenVue

“James has been invaluable for our organization. He has a very genuine compassion for helping those seeking a better path forward…coupled with strong business acumen and his ability to help individuals push beyond the comfort zone and be open and honest with themselves; simply impactful.”

Greg Bechert

Managing Partner, Scioto Energy

“We worked with James to help hire our first key sales person and were impressed with the quality of candidates we had to choose from..all of whom were aligned with the right skills and culture fit.”

Sheri Chaney Jones

CEO & Founder, SureImpact

“Working with James has been one of the most refreshing business experiences I’ve had in 28 years operating my 4th generation family business. James keeps me focused and gives me clairvoyance when needed.”

Andy Shaffer


“We’ve come out the other side with a more honed sense of priorities and confidence when it comes to leading and building our sales team. James has been an important catalyst in our development as a company and a sales organization and I highly recommend his services.”

Wayne Lewis

President, 614 Media Group

“The word catalyst comes to mind when reflecting on the dynamic impact James has on an organization and its team. His positive, influential style, coupled with his ability to gain instantaneous trust with his constituency makes him a powerhouse with any sales organization.”

Christine Copper

Senior Director, Red Cross Blood Services

“James has been invaluable for our organization. He has a very genuine compassion for helping those seeking a better path forward…coupled with strong business acumen and his ability to help individuals push beyond the comfort zone and be open and honest with themselves; simply impactful.”

Randy Smith

CFO, NC4, Inc.

“Unlike a typical recruiter, James and his team took time to understand the intricate makeup of our company, territory and sales organization. He led us through a data-centric process that delivered candidates who had the highest probability for success. Highly recommended!"

JC Powell

VP of Sales Regional & National Accounts, Boon Edam

“Since working with James 2011, our organization has experienced record annual growth … he provided the tools I needed to empower my reps to be true sales leaders.”

Valerie Currin

President & Managing Director

"Without question, James is an incredible sales coach that brings a very high level of sales expertise, energy, and professionalism to the table. I consider James a mentor and a friend. Highest recommendation.”

Douglas Young

SVP Sales, Insurance, Workers' Comp, Third Party Claims Administration, Managed Care, Pharmacy Benefit Management

“I’ve been selling over 40 years and the processes James taught were outstanding. All were enlightening to me and encouraged me to improve my sales skills. You will not regret or forget James and his teachings.”

Scott Bryan RCDD

Regional Sales Manager

“I have personally & radically changed my approach to engaging C-Suite contacts. Any sales executive whose team’s forecasts and results are falling short of their growth goals should engage with James.”

Jeff Hafer

Enterprise Technology Sales Leader

“James has the gift of making you uncomfortable and more confident at the same time…a critical part to any team that is committed to growth. He will challenge your team to make commitments that net real results.”

Mark Perkins

VP of Enterprise Accounts, Boon Edam, Americas

“James is the real deal. Two days of coaching with James totally changed my perspective on the sales process and how to pitch our products and services. I am looking forward to applying new strategies and continuing to work with him in the future.”

Ryan Prestel

Serial Entrepreneur

“James is an excellent coach who's methodologies are spot on for what's needed in a modern sales organization. I would recommend James to anyone seeking revenue growth in their organization.”

Josh Dempsey

Serial SaaS Sales Executive, 3x World Series of Poker Winner

“I have attended many sales trainings over the years. James’ approach to selling using the WINS Model breaks the sales process down into a strategic easy to understand and easy to follow process. I commend you sir. Keep rocking out in the market as you continue to help sales leaders and team's grow!”

Benny Middleton

Vice President of Channel and Alliances, DC BLOX

“Through the focus of James and his team we were able to hire 8 new Account Executives, train them and see productivity in record time … most were producing and hitting quotas after the second month! I highly recommend James to any organization as a coach, mentor, and consultant.”

Jason Chadwick

Director of Enterprise Sales

“I have been in sales my entire professional career. This was the first time I experienced sales training that aligned with my core values and motivated me to pick up a training manual. I am forecasting more accurately, selling more consistently, and winning some of the biggest deals of my career.”

Melissa Herbst

Enterprise Account Executive

"James provided sales and leadership coaching to our professional services organization. The results were outstanding, as measured by revenue, employee engagement, opportunity growth and record earnings.”

Scott Rhyan

VP of Cloud & Professional Services, Advizex

“150% sales growth in just 6 months. James and his team will help you make order out of chaos.”

Phil George

Co-Founder & CEO, MentorcliQ

“Working with James is like adding a third-stage booster to a Saturn 5 rocket–you might get to space without it, but never to the moon.”

Andy George

Co-Founder & Chief Strategy Officer, MentorcliQ

“During our partnership with James, Boon Edam has enjoyed 3 consecutive years of record sales and profit growth.”

Greg Schreiber

Senior VP of Sales, Boon Edam, Americas

“I've been an investor and operator of a number of tech start-ups over the years. I've had the pleasure of working with James with several early-stage tech companies over the years. He's a rare find--a very experienced sales leader who also does an excellent job as a founder coach. James is the real deal.”

Bob Wiggins

CEO, Board Member, Business Advisor, Investor

"Don't fall in love with your product; fall in love with your customer's problem." James understands that the sales profession requires a leadership competency that applies in all aspects of life. You can expect a shift in mindset when working with James. Having him in your foxhole is a tremendous asset.”

Gary Zuder

VP Sales

My light hearted nickname for James is "Yoda" due to his ability to coach the techniques required to harness ones inner strengths. His creative strategies are respectful to individual selling styles and net desired outcomes. He is the utmost professional.”

George Vadyak

Senior Vice President, Commercial, Government, and Federal Sales

“I don't care what business you're in, an organization's only lasting competitive advantage is its people. If you want to be the best, your people have to do their job better than everyone else.”

Patrick Nora

President of Boon Edam, Americas

The WINS Model

The WINS Model delivers a simple yet powerful platform for leveling up the performance of any sales and revenue team.

The Revenue Engine

The Revenue Engine seamlessly tailors the WINS Model to your business, ideal customers, and unique sales environment.

“During our partnership with James, Boon Edam enjoyed 3 consecutive years of record sales and profit growth.”

Greg Schreiber, Senior VP of Sales, Boon Edam, Americas

Reach your goals. Sustain your growth. Build a team of top performers.

Where should we go from here?

Get your Free WINS Profile™

Predict the potential of your sales team. Request a free trial of our sales assessment.

Get Started
Get your free WINS™ training.

Enroll your sales and customer-facing teams in a free one-hour introduction to WINS™.

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Get your free hiring calculator.

Use our ‘Cost of Shadows’ calculator to uncover the blindspots in your sales hiring process.

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