For decades, one family-owned firm thrived on reputation, referrals, and loyalty. But when the next generation set out to scale, they quickly realized that word-of-mouth alone wouldn’t sustain their growth.

Instead of adding more activity or chasing every opportunity, they partnered with the WINS Model™ to turn sales into a repeatable, leadership-first system. The result? Faster cycles, bigger deals, and a business positioned to grow for decades—without sacrificing its values.

Download the full case study below to see how they did it.